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Bite Size Your Social Media in 60 Seconds: Your Facebook Fan Page

Bite Size Your Social Media in 60 Seconds: Your Facebook Fan Page

You’ve set up your Facebook Fan Page, the Timeline cover image looks perfect – now what?

Since I promised to make this bite-size, I won’t get into the deep intellectual musings of a Facebook strategy, an editorial calendar or any such thing. Just the quick and dirty, so here goes:

Your Goal

Your key goal with your Facebook Page is to increase engagement and quality of followers i.e fans. Engagement definitely equals growth. Leads will come in time.

Your Page

First and foremost make your Facebook Page HUMAN. Yes, human. Make it real, make it believable and above all make it authentic as you and your company are. Remember, it’s a place for real conversation, fun, company or industry news, a space to share interesting photos and videos, to get feedback on a product or service and so on. Resist the temptation of becoming a ‘pushy salesman or woman’.  Too much sales pitch is a complete turn off.

Your Facebook Interaction

When you post on your Facebook Page you really are looking for any of these four main interactions/engagements:

  1. Likes
  2. Comments
  3. Shares
  4. Clicks

Why You Should Care

It’s simple. The higher the level of interaction/engagement with your Page the more likely you are to show up in your fan’s newsfeed. It also makes for a healthy page. It’s a mistake to believe that all your fans will see every single post. According to Facebook, only sixteen (16%) of your fans see your posts and that is dependent on the size of your company – so in some cases it’s lower.  Sixteen percent is not a whole lot if you have a few hundred and hence the need to have a healthy fan base.

Specific Content

In Social Fresh’s recent eBook publication Facebook Idea Vault they contend (and I agree) that you should “use different content types to reach more fans and drive all four types of Facebook interactions: likes, comments, shares and clicks”.

They further reveal that Facebook gives these specifics:

For Likes, just ask for the like “Like this if….”

For Comments ask a question in the post

For Shares Facebook suggest photos, albums, video

 

There you have it folks, straight from the horse’s mouth and probably in 60 seconds.

Please share content that has worked best for your Facebook Page.

Still want more bite size social media content? Email info@akbsmallbusinessmarketing.com

 

Posted in Musings, Social MediaComments (0)

Top Ten Tradeshow Strategies

Top Ten Tradeshow Strategies

 Top Ten (10) Tradeshow Strategies:  Get a Bigger Bang for your Marketing Buck

If your tradeshow event is to provide valuable face time for you then it’s important to get people involved on both sides of the interaction. The key to a successful tradeshow is marketing. It’s not about handing out brochures or hoping people will stop in at your booth.  Your best results will come with careful planning, a strategic focus and a commitment to measuring the results. 

The following are ten (10) Must-Dos for a successful tradeshow

1.    Create a proper tradeshow marketing plan

This is not a standalone venture but should be in alignment with your overall marketing plan. Determine what you want to achieve from the show.  Set clear, specific and measurable objectives.

 2.    Have a well defined promotional plan

A promotional plan is a significant part of your marketing plan.  Know what your pre, post and onsite strategies will be.  Sad but true – most exhibitors fail to have a plan. Set a budget, establish a theme that ties into your overall marketing strategies and determine how you will reach your target. 

 3.    Target Right

A good tradeshow is only as great as the visitors it attracts and their value as customers and prospects.  Know and target the audience(s) you want. Design your activities to attract the real prospects and minimize the non-prospects. Be very clear about whom you want to meet and what conversations you want to have. Go for quality versus quantity.

 4. Promote your tradeshow participation.

It’s foolhardy to rely on show management to get you all the possible business opportunities at the show. Pre-show promotions are perhaps the greatest under-leveraged opportunity so target the people you want to visit your booth. Start by using your own house list i.e. list of customers and prospects.  Design and mail an invitation that is totally benefit-oriented and makes an impact.

 5.    Give Visitors A Reason to Visit Your Booth

‘If you build they will come’ doesn’t apply; so forget it. Make sure you give people a reason to visit your booth. With competing booths and time constraints visitors need an incentive to visit your booth.  People are usually interested in what’s new, what’s different or how you save them time and money.  Satisfy one, two or all. 

 6.    Make Your Booth Memorable

People remember AWESOME they don’t remember mediocre or same. Make your booth awesome and memorable. Consider premium giveaways, entertainment or some creative show stopper activity that relates to your product or service.  Giveaways should help to communicate, promote or motivate.  Remember, it’s about your audience not you.

 7.    Make Your Booth Your Marketing Tool

Remember everything you do is a reflection of your brand and your booth makes a pretty strong marketing statement.  It tells who you are as a company, what you do and how you do it. Create an experience that allows your visitors to use as many of their senses as possible.  Go for large images instead of lots of copy.  Pictures tell a thousand words. Develop a strong key message that delivers a significant message.  Create a focal point in your booth.

 8.    Differentiate Your Products & Service

Be a purple cow and stand out from the crowd. That’s how customers and prospects will remember you. It’s important to move away from the ‘sameness’ of everyone around you (especially your competition). Remember – exhibitors are many and time is limited so ensure your product or service is memorable, creates impact or arouses curiosity.  

 9.    Make Your People Your Marketing Team

Choose your people well; they are your ambassadors and will represent your company. Brief them ahead of time on the what, when, where, why & how.  Ensure the message is clear; the process of engaging a customer or prospect is outlined and everyone speaks with the same voice. Set clear expectations and assign specific roles for executives. Don’t leave it to your team to figure out what you expect.  Avoid overcrowding the booth with unscheduled team members visiting.                                                               

10. Capture and Follow-up Promptly

Post event follow-up is really where the ‘rubber hits the road’.  This is your greatest opportunity for revenue generation.  Lead capture and management is a process which requires attention and diligence. It’s best to plan for follow-up before the show as other activities will be given priority once you return from the show and leads can go unattended.  The longer leads are left unattended the colder and more mediocre they become.  After all the investment of time and money who wants cold and mediocre leads? 

The essence – plan, qualify and follow-up.

By: Dorothy Vernon-Brown

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Small Business Marketing:  15 Simple Do’s and Don’ts

Small Business Marketing: 15 Simple Do’s and Don’ts

Including marketing in your plans should be obvious to the small business owner but time and time again, I come across many who have overlooked this MUST Do part of the business. The reality is that no matter how great a product or service you have, unless you have a plan to get it and/or keep it front and centre of your customers or prospects, success is not guaranteed.
For starters, here are my top fifteen (15) marketing Do’s and Don’ts for small businesses.
Do:
1. Determine your IDEAL target market
2. Determine the best and most cost effective way to reach your market
3. Know your competitors
4. Develop a marketing plan no matter how simple
5. Develop a marketing budget
6. Find your customers pain point and address it
7. Develop your Unique Selling Proposition (USP)
8. Recognize that your business starts and ends with the customer in mind. Period
9. Ask your customers what they want
10. Satisfy your customers – it’s 5 times easier to sell to an existing one than to convert a new one
11. Stay alert and be open to new ways of marketing
12. Set specific marketing goals which can be measured
13. Test and refine different marketing strategies
14. Embrace social media
15. Read industry publications to stay abreast of industry trends and developments

Don’t:

1. Try to be all things to all people – you cannot satisfy everyone so determine your market and laser beam focus
2. Go another month without a marketing budget
3. Ignore your customers
4. Put all your marketing eggs in one basket – try different ways of reaching your customers and see what works best
5. Lose sight of your competition and their marketing strategies
6. Under or over price your products or services. Be competitive
7. Ignore your company’s weakness. Determine how you will market around them
8. Be scared of Social Media. Accept that it’s part and parcel of the new marketing
9. Blindly believe industry gurus and experts – do your own homework.
10. Get complacent when you achieve some success
11. Misrepresent your products or services. Customers can sense FAKE
12. Choose a location that might not provide the necessary traffic or expansion possibilities
13. Package your products or services in a way that conflicts with your company image
14. Market your products or services to the wrong audience
15. Take rejection personally. Keep moving, you’ll strike ‘gold’ eventually

By: Dorothy Vernon-Brown

Posted in MusingsComments (1)

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