Purple Cow Marketing

This purple cow thing – what exactly is it? According to Seth Godin, best selling author who
coined this phrase, says that being purple cow is all about how companies can transform themselves
by becoming remarkable; standing out; being different.

The question then is – what’s your purple cow differentiator to your customers and prospects?
How do you delight, impress, inspire and exceed their expectations each and every time? How have you
created raving fans?

If your small business is suffering from the same old, same old marketing strategies and your
customers cannot differentiate you from your competitors, nor can they rave about their experience
with you then it’s time for a fresh perspective.

To help you create that purple cow experience for customers and prospects contact us.

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