Categorized | Social Media

How To Market Your Small Business With Twitter

Twitter, the micro-blogging site is an effective ‘no cost’ marketing tool. Fifty-five million (55M) tweets take place daily; eight thousand, nine hundred (8, 900) per second.  That’s staggering.

Consider this: Tony goes to ABC computer store in Toronto. While browsing, he spots a great computer bag. The price is right. He is ecstatic. He hurriedly completes the transaction at the cashier.

In a moment of showboating, Tony snaps his ‘steal –of-a-deal’ computer bag with his sleek smartphone uploads to his five thousand (5000) Twitter account and hits ‘share’.

Unexpectedly and at no cost to ABC computer store, Tony has just connected thousands of his followers to the store and created an unsolicited promotional opportunity. The power of Twitter and your business.

Twitter, used effectively, can increase sales and create promotional opportunities like nobody’s business.  Here’s how

  • Through Twitter, you can immediately interact with a huge audience.  Twitter is fast.  It communicates succinct messages to millions of people across the globe within seconds.
  • Twitter is highly interactive.  Twitter is used by millions of people every second, and companies who take advantage of this are saving billions in advertising revenue.  Twitter allows your business to engage fans, bloggers, and colleagues at no cost.
  •  You can build a new customer base by engaging followers with news stories, trends, and valuable information.  You will automatically build a legion of followers who would consider you a trusted ‘friend’.  These followers will someday become loyal clients.
  •  Twitter gives your business visibility. The more people know your brand, is the more trusted your brand becomes.
  •  Twitter gives you an opportunity to build relationships. You are able to meet people in Twitterverse that you would not normally meet on a ‘day to day’ basis.  This diversifies your target group, and increase sales opportunity for further revenue.
  •  You build your brand.  If you tweet often, your followers will begin associating you with a particular area of expertise.  Twitter is an immediate, effective and interactive marketing tool. When you tweet, ensure to include a link so that people will be directed to your website. This will drive traffic and leads, which would contribute to the overall success of your business.

Here’s How To Start:

  1. Establish your Twitter account and handle at It literally takes under five (5) minutes.  Be sure to upload a professional profile image – it could be a photo of you, your company logo or an icon that represents you or your company.  Also, include your profile description.  This should indicate who you are and why you are interesting to follow. Be authentic.
  2.  Listen before you leap.  Before you send your first tweet, listen for a while. Study the pros – thought leaders, people in your industry, the competitors, your target audience, etc.  Observe what they are saying, how they are interacting and what’s creating the most engagement.
  3.  Be useful.  Telling us that you had ‘Green Eggs and Ham’ for breakfast is pointless.  Nobody  cares. Providing us with helpful hints, best practices, deals, awesome videos, inspiring quotes, and so on is useful.
  4.  Converse and engage. Think of Twitter and other Social Media platforms as a giant networking universe.  Lots of conversations are happening – people are in different corners chit-chatting, making nice and building relationships. Don’t be afraid to jump in and share your thoughts, comments or insights. No need to wait until you are invited. Engage and contribute.

For more information on Twitter marketing write me at or 647 449 6760.

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This post was written by:

- who has written 32 posts on Purple Cow Times by AKB² Small Business Marketing.

I help businesses move their marketing to the next level , find the RIGHT clients and improve their bottom line.

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2 Comments For This Post

  1. Lena Says:

    Thank you for this great post, we are just starting out with our Twitter account and I found your tips extremely helpful!

  2. Dorothy Vernon-Brown Says:

    Thanks Lena. I am glad you found the Twitter tips useful. Let me know how things progress with your Twitter marketing.

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