Tag Archive | "Digital Media"

Five (5) Things I Didn’t Learn At Social Media Marketing World Conference

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Five (5) Things I Didn’t Learn At Social Media Marketing World Conference

You know how sometimes we learn more from what’s not said than what is.

Well, at the recent Social Media Marketing World conference in the beautiful San Diego here are five (5) things I did not learn.

Click video to hear and see:


What are some things about Social Media you would like to learn?  Comment in the box below or email purplecowmkt@akbsmallbusinessmarketing.com or call 647 449 6760.

Posted in Social MediaComments (0)

Social Media Series Part 3

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Social Media Series Part 3

Everyone is always “tweeting” or watching funny videos on YouTube. What is this Social Media all about?  Increasingly, it will become the way to communicate; another way to promote your business to a whole new audience, which spends hours upon hours on these social media sites. The best thing - it is all for free!

Here is the final part in our How To series.  I hope you’ve found them useful. 

• Helps to broadcast quick, succinct messages to interested parties. 140 character maximum.
• Helps you to listen to what others are saying. Creates opportunities to fill a need.
• Gives you insight into what customers, prospects, competitors and industry experts are saying – either about you or the industry you operate in.

• Set up your Twitter account.www.twitter.com
• Create a compelling reason for people to follow you.
• A retail company could tweet about a special offer.
• B2B companies could post links about relevant industry info or trends.

Cost: Free



• A powerful medium for spreading your message
• More than 2 billion views per day. Very, very popular online activity.
• Small businesses have an opportunity to jump on the video marketing bandwagon.

• Set up your YouTube Channel – www.YouTube.com
• Your account name should be consistent with your business name.
• Put your video in the right category and make use of tags. Add tags that describe your business and products as well as the video’s subject matter.
• Write a good description for your video that contains your keywords.

Cost: Free

Do you feel you can become a Social Media expert? Well, maybe not yet, but this is a great start.

By: Dorothy Vernon-Brown

Posted in Small Business MarketingComments (0)

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