Everyone is always “tweeting” or watching funny videos on YouTube. What is this Social Media all about?  Increasingly, it will become the way to communicate; another way to promote your business to a whole new audience, which spends hours upon hours on these social media sites. The best thing - it is all for free!

Here is the final part in our How To series.  I hope you’ve found them useful. 

Twitter
Why:
• Helps to broadcast quick, succinct messages to interested parties. 140 character maximum.
• Helps you to listen to what others are saying. Creates opportunities to fill a need.
• Gives you insight into what customers, prospects, competitors and industry experts are saying – either about you or the industry you operate in.

How:
• Set up your Twitter account.www.twitter.com
• Create a compelling reason for people to follow you.
• A retail company could tweet about a special offer.
• B2B companies could post links about relevant industry info or trends.

Cost: Free

YouTube

Why:

• A powerful medium for spreading your message
• More than 2 billion views per day. Very, very popular online activity.
• Small businesses have an opportunity to jump on the video marketing bandwagon.

How:
• Set up your YouTube Channel – www.YouTube.com
• Your account name should be consistent with your business name.
• Put your video in the right category and make use of tags. Add tags that describe your business and products as well as the video’s subject matter.
• Write a good description for your video that contains your keywords.

Cost: Free

Do you feel you can become a Social Media expert? Well, maybe not yet, but this is a great start.

By: Dorothy Vernon-Brown