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Leave Juggling To Clowns: Why Focusing On Single Tasks Will Improve Your Business Marketing

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Leave Juggling To Clowns: Why Focusing On Single Tasks Will Improve Your Business Marketing


In today’s day and age, people always have multiple things on the go and even more so for global businesses. We’re answering emails, making calls, writing reports, going to meeting after meeting, and trying to compact it all into an eight hour day. So, we multi-task.

Everyone does it. Whether you’re talking to your co-workers while writing that important report, or writing an email on your smartphone as you walk to that very important business meeting, multi-tasking has become a very important part of our working lives to help us accomplish our lengthy list of To-do.

Well, I’m here to tell you to stop multi-tasking! That’s right, you read that correctly (unless you were too busy doing two things at once). Yes, multi-tasking has “helped” people juggle multiple projects at once (and it is possible to do), but there’s a way to do it properly, and essentially that’s by single-tasking.

In marketing in particular, there are so many tools and resources these days that we are easily distracted and can have our focus taken from one place to another in a matter of seconds. Did I check our Facebook page this morning? Is our marketing collateral back from the printers, and who should I send it to? What should I include on our trade show banners for our next big event?

You can try to do all of these – and likely much much more – at once, drive yourself crazy and take forever to finish each task. Or, you can single-task.

What I mean by single-tasking is focusing on one To-do at a time and giving it your entire focus for a specified amount of time. Instead of juggling five items at a time, bouncing from one to the other, stick to one item, finish it, and move on to the next one. It’s that simple.

Now, how should you start single-tasking? First off, I ask that you put your smartphone down, minimize your email, and focus. Really focus. You’ll be able to engage a lot more with the task at hand and have a new found focus that has probably been missing since that mini QWERTY keyboard of immediacy chained itself to your hand.

Next, stop checking your email every 5 minutes. Try to limit it to once every hour or better yet two to three times daily. Sure, you might get the occasional email that’s extremely important and requires your full and immediate attention, but this often isn’t the case. Guaranteed.

Start allocating your time more effectively by using your To-do lists and scheduling each item accordingly, ordering each task by its level of importance and immediacy. This will help you to cross individual items off your To-do list each day.

Schedule assignments regularly so you can truly focus on each individual task for a set amount of time. Need to check your social media pages? Do it at the same time every day or week. Creating a repeatable schedule will help you stay on task and allow you to keep checking items off your list on a regular basis.

Once you’re able to adjust to single-tasking, I’m certain you’ll be accomplishing more goals, completing more tasks that you’ve been slowly working on for months, and allow you to take on new projects more regularly. It all comes down to how much – and how often – you’re willing to focus on what’s really important today, tomorrow, and next week. Realize your priorities and complete more objectives.

At AKB² Small Business Marketing, we can help your business single-task by using our strategic approach – whether it’s a sensible social media plan, a savvy web strategy or a sound marketing plan – we can  help you accomplish your goals and one task at a time.

For more information contact us at info@akbsmallbusinessmarketing.com or call us at 647 449 6760.

Inspiration for this blog post came from reading James Altucher’s “Multi-tasking Will Kill You”, which can be found here: http://www.jamesaltucher.com/2012/06/multi-tasking-will-kill-you/.

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