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Breaking Down Social Media Terms

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Breaking Down Social Media Terms

There are over 200 well known social media sites out there today including Facebook, Twitter, LinkedIn, and Pinterest to name a few. But these are just the ones we seem to hear about the most. What about the rest? There are so many questions surrounding social media, it’s hard to know where to even begin:

  • What is social media?
  • What’s the difference between them?
  • Which sites work best for me?
  • Where do I even begin?

Finally, someone has helped us all and created a social media glossary. This document includes several popular terms to help you understand the ins and outs of social media. Here are some popular terms to get you started.

  • Hashtag
    • The use of a pound symbol (#) in front of a word to emphasize it and start a conversation. It’s a keyword, something that links conversations and begins a dialogue between contacts. Using a hashtag helps that word become more searchable as well.
    • For example, “@AKBpurplecow can help you plan your social media strategy, #gettingstarted”
  • Gamification
    • Applying gaming principles to non-games to get people involved. Points, trivia etc all are great ways to get an audience to return, keep playing and be engaged by your site.
    • For example, collecting product points and linking customers back to their social media channels to enter contest and engage in conversations.
  • Trending
    • A topic that a large amount of people are talking about through their social media channels, in real-time. News, information, pop culture, anything! To combine terms, hashtags are often used for trending words.
  • Tweet
    • A verb used to describe the 140 character message users post on Twitter. It’s the message you share with your readers and followers – your thoughts, inspirations, news updates, or posed questions. A tweet sparks a conversation and engages users.
    • For example, “Thanks to @AKBpurplecow, my small business marketing plan is complete!”

To view the entire glossary of social media terms, click here.


For help getting started with social media and developing a strategy for your small business, email me at  info@akbsmallbusinessmarketing.com


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