Tag Archive | "Twitter"

How To Market Your Small Business With Twitter

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How To Market Your Small Business With Twitter


Twitter, the micro-blogging site is an effective ‘no cost’ marketing tool. Fifty-five million (55M) tweets take place daily; eight thousand, nine hundred (8, 900) per second.  That’s staggering.

Consider this: Tony goes to ABC computer store in Toronto. While browsing, he spots a great computer bag. The price is right. He is ecstatic. He hurriedly completes the transaction at the cashier.

In a moment of showboating, Tony snaps his ‘steal –of-a-deal’ computer bag with his sleek smartphone uploads to his five thousand (5000) Twitter account and hits ‘share’.

Unexpectedly and at no cost to ABC computer store, Tony has just connected thousands of his followers to the store and created an unsolicited promotional opportunity. The power of Twitter and your business.

Twitter, used effectively, can increase sales and create promotional opportunities like nobody’s business.  Here’s how

  • Through Twitter, you can immediately interact with a huge audience.  Twitter is fast.  It communicates succinct messages to millions of people across the globe within seconds.
  • Twitter is highly interactive.  Twitter is used by millions of people every second, and companies who take advantage of this are saving billions in advertising revenue.  Twitter allows your business to engage fans, bloggers, and colleagues at no cost.
  •  You can build a new customer base by engaging followers with news stories, trends, and valuable information.  You will automatically build a legion of followers who would consider you a trusted ‘friend’.  These followers will someday become loyal clients.
  •  Twitter gives your business visibility. The more people know your brand, is the more trusted your brand becomes.
  •  Twitter gives you an opportunity to build relationships. You are able to meet people in Twitterverse that you would not normally meet on a ‘day to day’ basis.  This diversifies your target group, and increase sales opportunity for further revenue.
  •  You build your brand.  If you tweet often, your followers will begin associating you with a particular area of expertise.  Twitter is an immediate, effective and interactive marketing tool. When you tweet, ensure to include a link so that people will be directed to your website. This will drive traffic and leads, which would contribute to the overall success of your business.

Here’s How To Start:

  1. Establish your Twitter account and handle at www.twitter.com. It literally takes under five (5) minutes.  Be sure to upload a professional profile image – it could be a photo of you, your company logo or an icon that represents you or your company.  Also, include your profile description.  This should indicate who you are and why you are interesting to follow. Be authentic.
  2.  Listen before you leap.  Before you send your first tweet, listen for a while. Study the pros – thought leaders, people in your industry, the competitors, your target audience, etc.  Observe what they are saying, how they are interacting and what’s creating the most engagement.
  3.  Be useful.  Telling us that you had ‘Green Eggs and Ham’ for breakfast is pointless.  Nobody  cares. Providing us with helpful hints, best practices, deals, awesome videos, inspiring quotes, and so on is useful.
  4.  Converse and engage. Think of Twitter and other Social Media platforms as a giant networking universe.  Lots of conversations are happening – people are in different corners chit-chatting, making nice and building relationships. Don’t be afraid to jump in and share your thoughts, comments or insights. No need to wait until you are invited. Engage and contribute.

For more information on Twitter marketing write me at purplecowmkt@akbsmallbusinessmarketing.com or 647 449 6760.

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The High Price of Social Media

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The High Price of Social Media


Remember when your mom cautioned you to “watch your mouth”.  As it turns out, she was really onto something. I guess, she was desperately trying to impart to us a greater sense of restraint, diplomacy, decency, and sensitivity.

In these days of tweeting, blogging, and even ‘citizen journalism’, it might seem that anything goes: just speak your mind. Well, not quite.  As we’ve been seeing, opinions can be risky business, even costly.  Spilling your guts and saying whatever you feel might not be the wisest thing especially if you are a public figure or a big brand with a lot at stake.

Take the case of Chrysler, who decided to part ways with New Media Strategies, an agency that handled its Twitter account. An employee of the agency decided to post a comment that read, “I find it ironic that Detroit is known as the Motorcity and yet no one here knows how to (bleep) drive.” Between “to” and “drive” was the F bomb.  Oops was little too late.

Yeah, you guessed it – the Chrysler machinery went in to damage control mode. Comments erased, agency apologized, Chrysler licking wounds, agency contract not renewed. As one would expect, Chrysler had to reach out to the Detroit community to win back their trust and confidence.

Then there was the Gilbert Gottfried/ Aflac blunder. Comedian Gilbert Gottfried the voice behind the squawking duck in most of the Aflac commercials posted at least 10 jokes about the earthquake and tsunami after the tragedy struck in Japan on his personal Twitter.  Suffice to say, Japan accounts for 75% of Aflac’s revenue.  Go figure Mr Gottfried!

Again, the PR machinery had to go into damage control mode and Mr. Gottfried’s contract was immediately terminated. Aflac pulled all television commercials with his voice and issued a statement decrying the insensitivity of the jokes.

So when you hear the squawking duck in the Aflac commercial, you know it’s not the voice of Mr. Gottfried.

Insensitive tweeting has had many a victim – private citizen to public personas. “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work,” tweeted “theconnor”.  Needless to say the offer was rescinded. 

You see, “theconnor” didn’t quite get it when mom chided (him/her) to ‘watch your mouth’.  In today’s warp speed world, when everything is social and public, tread carefully and watch watch you put out there. It could be costly!

What about you? Have you ever tweeted something you later regretted and had to retract?

By: Dorothy Vernon-Brown

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