I recently had the great pleasure of interviewing business and marketing powerhouse Kim Walsh Phillips.
It was a great conversation; many mic drop moments!
Seriously.
If you don’t know Kim Walsh Phillips, I’d like to introduce you to her.
She is:
- Founder and CEO of Powerful Professionals
- Recognized as “a must-read for those in business” by Forbes
- Named as #475 on the Inc. 5000
- Bestselling author of titles like “The Shift”, “The Ultimate Guide to Instagram for Business” and ‘The No B.S. Guide To Direct Response Social Media Marketing (co authored with Dan Kennedy)
- The secret weapon behind big names like Kevin O’Leary, Rich Schefren and Dan Kennedy
She is also my coach.
Off course I asked Kim the burning question: How did she achieve such monumental growth in just a year?
Wanna guess her answer?
One.
Two.
Three. 🙂
Drum roll please…
She revealed that she implemented systems and processes using AUTOMATION to free up her time so she and her team could focus on the 20% revenue generating strategies.
Kim Walsh Phillips (L) and Dorothy Vernon-Brown (R)
Kim is not alone.
Meet Susan.
Once a 16-hour-a-day salon owner, now the CEO of a thriving marketing agency.
Her secret?
Just like Kim.
When Susan wanted to start a family she realized to do so she would need to give up the storefront and the long hours.
Making the decision to transition, she said she took the part of the business she loved best (marketing) and pivoted to a full service marketing agency to serve other salons, day spas and med spas.
When Susan started the agency everything was done manually, costing her a lot of time and money, so much so, this was her business in the very early days.
Before automation:
- $15K annual revenue
- 2 employees
- 2 clients
- 60-hour work week
- 5 annual vacation days
After automation:
- 2240 % revenue increase (Yup! You read that right, it’s not a typo).
- 10 employees
- 108 clients
- 45-hour work week
- 22 annual vacation days
Like Kim, once Susan, implemented systems and processes using automation her business skyrocketed!
I contrast these two (2) scenarios with a peer of mine, with whom I was recently having a conversation. At 8 p.m she was about to respond to a client’s demand.
At the same time, she was being called by her family to dinner.
Automation is liberation baby!
Imagine this: Earning revenue while flying business class to Italy to celebrate with your Bestie because now you can.
Your business runs without you.
It’s not a pie in the sky dream. It’s possible.
Automation gives you freedom.
Freedom from:
- Overwhelming manual processes that tie up hours of your time every time a new inquiry hits your Inbox because you need to capture details in a spreadsheet, send out introduction emails and set up reminders for follow-ups. Wouldn’t you rather use that time to develop new strategies or deliver on your commitment to clients in a timely manner?
- Throwing money down the drain because you don’t have a clear process to nurture your precious leads once you have acquired them through paids ads. They fall through the cracks and the opportunity to serve them is lost.What if you had a clear structure and process to move your prospects through the pipeline?
- The long back and forth emails when you onboard a new client because you now need to collect all the necessary information, send them documentation, set expectations, and get them started. Imagine a seamless and efficient onboarding process where everything is streamlined and there is no confusion or overwhelm for your new client.The process is easy peasy and flawless.
If these scenarios resonate and you are ready to transform your business like Kim and Susan…
So, you can work less but earn more, maybe it’s time to automate.If you are interested in discovering how you can regain time, grow, scale and expand your impact without having to sacrifice yourself, your family or the things you love please connect.
